Homework: My Trailer

Scenes from my film in the trailer
1. Establishing shot of the setting
2. Shot of Shan and Deshi before they start to fight
3.Shot of Deshi's army
4. Shot of Deshi standing over his army
5.Shot of Xiang asking for help
6. Shot of Shan cutting the arrows
7. Shot of Shan confronting Deshi

Analysing how the trailer for POTC 4 targets the audience

I think that the Target audience for POTC is both male and females aged 14-30 as there are both strong male and female characters and also the family market as it is about pirates and is a Disney Film.

I think that this is a very effective trailer as it creates narrative enigmas (especially at the start when the screen would go to black between each shot and also suggests to the audience that, if they watch the film, their 4 'needs' will be met:
-Entertainment/ Diversion. The trailer shows the audience that it is an entertaining film by using epic pirate music, sword fight scenes and the character of Captain Jack to show how exciting it is. It is also a diversion from every day life because it is set in the past, in the Caribbean and with pirates.
-Surveillance/ Information. Admittedly, you don't get much information about pirates in the films, but you can see a bit. The audience gets to watch how the characters deal with new situations or reletionships.
-Personal Idenity. This is probley most clearly shown through Penelope Cruz's character, who is a strong and independant woman, is challanging stereotypes, so therefore she is a role model. Also, Captain Jack is an amazing character and I think he could be a role model too, as many younger kids want to grow up to be pirates.
-Personal reletionships. This is a must-see film, and the audience will be able to talk to their friends about it. Also, they may devleop a one-way reletionship with the characters. For example, they may become obsessed by Captain Jack or really don't like Blackbeard.

Homework: My Opening Sequence

Shot List

Shot 1- Distributer (fox searchlight) logo and music starts.  Last for 3 seconds

Shot 2-  MS of Deshi waking up. Titles on screen. Lasts for 3 seconds

Shot 3- Tracking, MLS of Deshi walking out onto his bacony. Titles on screen. Lasts for 6 seconds

Shot 4-  Wide helicopter shot of the castle, over the wooded hills and past the hut. shot stops at a LS of Shan with the film title. Titles on screen. Lasts for 30 seconds

Shot 5- CU of the sword in its sheath, Shan pulls it out a little and titles are on the balde. Lasts for 3 seconds

Shot 6-  CU of Shan puting on a blindfold.Titles on screen.  Lasts for 2 seconds

Shot 7- MS of Shan with his sword slowley twisting his body. Lasts for 4 seconds

Shot 8-  LA LS of Lian jumping out of a tree at Shan with her daggers.  Lasts for 3 seconds (in slow mo)

Shot 9- HA MCU of Shan blocking Lian with his sword. Shan hits the daggers away calmly Lasts for 1 second. SFX of the swords clashing
Shot 10-  LS 2-shot of Shan kicking Lian away as she falls. Lasts for 4 seconds (in slow mo)
Shot 11- Shot 12- LA LS of Lian falling towards the camera, the screen going black as she hits it. Lasts for 2 seconds
Shot 12- HA LS of Lian sprawled on the ground, pushing the hair out her face. Lasts for 3 seconds.
Shot 13- LA MS of Shan smiling and reaching out his hand. Lasts for 2 seconds
Shot 14- CU of there hands coming together. Lasts 2 seconds

Homework: Film Marketing Research Task

'Harry Potter and The Deathly Hallows' marketing campaign

I chose to look at this film because it is part of a massive franchise and I think, when it was released, it was one of the most hyped-up film I've ever experienced. So I will look at some of the marketing techniques that helped to create this hype and ultimately make the film rake in $125,017,327 in the opening weekend in the USA alone.

Posters

     

A large range of posters were exhibited during the campaign and they were saturated across the country (In the run up to the film, I could'nt leave my house without seeing loads of them).
They are all incredibly enigmatic and ambiguous, especially the ones which show a close up of the main characters with high contrast lighting. They rely on the audience being familiar with the franchise and, altogether, give the audience an indication of the sinister tone and main characters of the film, but they raise more questions than answers. Some of them also contain the setting of central London in the background, which makes the London audience feel alot more connected and involved with the film.

Trailers

The trailers released were all conventional trailers, again highlighting the sinister tone of the film. They also emphasize how important the film is by describing it as a 'worldwide phenomenom'. The trailers were very successful virals, with just one of them reaching over 24 million hits on youtube. Also, many fans posted the trailer on their facebook page, increasing the word-of-mouth.

Merchandising

  

There is also alot of Harry Potter merchendice out there, which allows fans to get more excited about the film. Also, wearing a Harry Potter T-Shirt can act as free advertising and it will geberate word-of-mouth and they may get a profit from the sales.

Word Of Mouth



This film generated masses of hype through fans getting carried away and interviews with the stars, such as Daniel Radcliffe appearing on 'The Grahem Norten Show'. I think that overall, for this particular film, the word-of-mouth was the most effective advertisment as many people were excited about it, as they had seen, or even groen up with, the franchise.

Homework: Moodboard To Represent Men And Women In AA Films

This is my moodboard on what I think are the gender stereotypes in many AA films, although I think that most of the women in recent AA films have been represented to challenge this stereotype, as it is outdated. I also feel that the male stereotype has been developed, the characters now have more depth, so they now have more femine characteristics like having emotions, or being scared sometimes, whilst still being an aspirational hero.